What we do

Cook Communications provides the full range of Public Relations services and strategic communications support to companies, businesses and individuals across Central Europe. We can help you tell your story, get your message across, make sure you are understood, establish your position, enhance your reputation, argue your case, and promote your company, products and services.

Corporate Communications

Reputation is everything. It directly influences the trust your audiences have in you, which is critical to business success. Trust contributes to the loyalty of your customers, your brand equity, your integrity in the market place, and to your ability to recruit and retain talent. A good reputation adds value to your business and enables growth. This is where good corporate communications come into play.

Our experience covers a wide range of sectors, and our expertise includes corporate repositioning, reputation management, employee, stakeholder and influencer engagement, and media relations.

Our corporate communications services include:

  • Local, regional and international media relations
  • Strategic advice & corporate positioning
  • Reputation and brand management
  • CSR advisory and publicity
  • Stakeholder mapping
  • Public affairs support
  • Crisis management
  • Digital & social media
  • Marketing communications
  • Event management
  • In-country business services

Consumer PR

Public Relations is an essential part of the marketing mix in consumer campaigns: it educates your customers about new products and services as well as establishing and maintaing trust in your brand. Your PR should dovetail with your overall marketing strategy, which may also include advertising, direct marketing, customer loyalty programmes and online marketing.

Spreading consistent key messages about your brand identity, values and product offering ensures those messages reach your target audience and have an impact. While media relations is at the heart of consumer PR, consumer communications increasingly personal as customers engage directly with brands. To ensure this interaction is a success, online PR is an essential part of any public relations strategy.

At Cook Communications we know how to create a story and build a brand narrative that has impact. Whatever the consumer product or sector, we can build and deliver an effective PR and marketing strategy. We bring creative ideas to life and provide hard-working support for a busy press office. Our extensive networks among the media and influencers help you to reach your target consumers.

Our consumer PR services include:

  • Local and international media relations
  • Brand and reputation management
  • Bloggers, product seeding & ambassadors
  • Digital & social media
  • Marketing communications
  • Event management
  • Crisis Management

Financial PR

Cook Communications has provided financial PR for some of Central Europe’s largest IPOs, private equity deals, M&A transactions, government tenders and public procurements. We regularly help clients to communicate their financial results, and we are experienced in helping listed companies to develop and tell their equity stories. Financial communication is an essential part of delivering all major business decisions. We are the only truly regional financial PR agency, with unmatched experience and genuine international reach.

Our financial communications services include:

  • Local, regional and international media relations
  • Financial results communications
  • Transaction PR – M&A, capital markets, restructuring.
  • Investor Relations and compliance advisory
  • Competitor & peer group analysis
  • Media monitoring and analysis
  • Event management
  • Crisis communications
  • Litigation support
  • Due diligence and background research
  • Public affairs support

Investor Relations

Good investor relations helps ensure your company is fairly valued, which should allow easier and cheaper access to capital. Consistent, high quality investor relations raises your company profile, tells your equity story effectively and transparently, increases understanding of your growth potential and allows you to manage market expectations. Good IR helps you build long term relationships with the investment community, encouraging sell-side analyst coverage and helping to strengthen your investor base.

Effective investor relations inspires trust and confidence by providing clear, concise and compelling information and messages to the market, in full compliance with market regulations. Cook Communications helps you communicate proactively with your investor audiences. We understand compliance and deliver excellence in investor relations advice and execution.

Our investor relations services include:

  • IR advisory
  • IR calendar management
  • IR website audit vs. peers and best practice
  • Materials preparation, review and rehearsals
  • Market expectations management
  • Analyst outreach programme
  • Debt IR
  • Capital market days
  • Roadshows
  • IR training days
  • Compliance support
  • Special situations and transaction PR
  • Ad hoc IR advisory
  • Market intelligence