Public Relations is an essential part of the marketing mix in consumer campaigns: it educates your customers about new products and services as well as establishing and maintaing trust in your brand. Your PR should dovetail with your overall marketing strategy, which may also include advertising, direct marketing, customer loyalty programmes and online marketing.
Spreading consistent key messages about your brand identity, values and product offering ensures those messages reach your target audience and have an impact. While media relations is at the heart of consumer PR, consumer communications increasingly personal as customers engage directly with brands. To ensure this interaction is a success, online PR is an essential part of any public relations strategy.
At Cook Communications we know how to create a story and build a brand narrative that has impact. Whatever the consumer product or sector, we can build and deliver an effective PR and marketing strategy. We bring creative ideas to life and provide hard-working support for a busy press office. Our extensive networks among the media and influencers help you to reach your target consumers.